Meaning of Marketing Mix
For achieving success in the market, whatever combination of the various policies of sales is adopted or undertaken, is known as the ‘marketing mix’, In marketing mix are included the commodity or product, its …
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Importance of Marketing
Marketing function is considered important on account of the following contribution: 1. Marketing concept enables the organisation to keep abreast of changes. An organisation practising the conceptkeeps feeling the pulse of the market through …
Marketing Philosophy
Marketing management represents marketing concept in action i.e. pre-planned demand management under customer-oriented marketing philosophy. Marketing management may be defined as the process of management of marketing programmes for accomplishing organisational goals and objectives. …
Steps to be taken in Insurance Managment.
Steps to be taken in Insurance Management. This point should be made clear to the insurer be-cause occasionally policies are issued containing a wording that duty and profit are excluded from valuation. Where the …
Environmental Concerns and Markets in India
Marketers are called upon to embark upon rapid economic development in India under deregulated and liberalised economic environment. The task ahead is to ensure that in all our economic and social processes, we take …
Read About Green Marketiing
Many of the firms are adopting the societal marketing concept of preserving scarce resources or developing products that do not harm the environment, thus practicing green marketing. Green marketing involves developing products & packages …
Benefits Available from Direct Marketing
In mass marketing, consumer remains obscure and the segment stands significant for being addressed to. However, it is quite otherwise in case of direct marketing which deals with a particular individual developing a one-to-one …
Some Other Important Concepts of foreign Exchange Rates
Some Other Important Concepts of Exchange Rates In forex markets, we are mainly concerned with nominal exchange rates. However, for analysis purposes it is not sufficient to consider the nominal exchange rates alone. There …
Structure of foreign exchange Market
Structure of Market The forex market is formed by Foreign Exchange Dealers Association and the Foreign Exchange: Brokers Association. One can participate in the foreign exchange market through a broker only unless one is …
Foreign Exchange Rates
Foreign Exchange Rates The foreign exchange rates govern the rate at which one currency can be exchanged for another. An exchange rate may be defined as the amount of currency that one requires to …