MODDING ZONE – FINANCIAL

MODDING ZONE Blog

Meaning of Marketing Mix

For achieving success in the market, whatever combination of the various policies of sales is adopted or undertaken, is known as the ‘marketing mix’, In marketing mix are included the commodity or product, its …

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Importance of Marketing

Marketing function is considered important on account of the following contribution: 1. Marketing concept enables the organisation to keep abreast of changes. An organisation practising the conceptkeeps feeling the pulse of the market through …

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Marketing Philosophy

Marketing management represents marketing concept in action i.e. pre-planned demand management under customer-oriented marketing philosophy. Marketing management may be defined as the process of management of marketing programmes for accomplishing organisational goals and objectives. …

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Steps to be taken in Insurance Managment.

Steps to be taken in Insurance Management. This point should be made clear to the insurer be-cause occasionally policies are issued containing a wording that duty and profit are excluded from valuation. Where the …

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Environmental Concerns and Markets in India

Marketers are called upon to embark upon rapid economic development in India under deregulated and liberalised economic environment. The task ahead is to ensure that in all our economic and social processes, we take …

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Read About Green Marketiing

Many of the firms are adopting the societal marketing concept of preserving scarce resources or developing products that do not harm the environment, thus practicing green marketing. Green marketing involves developing products & packages …

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Structure of foreign exchange Market

Structure of Market The forex market is formed by Foreign Exchange Dealers Association and the Foreign Exchange: Brokers Association. One can participate in the foreign exchange market through a broker only unless one is …

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Foreign Exchange Rates

Foreign Exchange Rates The foreign exchange rates govern the rate at which one currency can be exchanged for another. An exchange rate may be defined as the amount of currency that one requires to …

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