Meaning of Marketing Mix
For achieving success in the market, whatever combination of the various policies of sales is adopted or undertaken, is known …
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Importance of Marketing
Marketing function is considered important on account of the following contribution: 1. Marketing concept enables the organisation to keep abreast …
Marketing Philosophy
Marketing management represents marketing concept in action i.e. pre-planned demand management under customer-oriented marketing philosophy. Marketing management may be defined …
Steps to be taken in Insurance Managment.
Steps to be taken in Insurance Management. This point should be made clear to the insurer be-cause occasionally policies are …
Environmental Concerns and Markets in India
Marketers are called upon to embark upon rapid economic development in India under deregulated and liberalised economic environment. The task …
Read About Green Marketiing
Many of the firms are adopting the societal marketing concept of preserving scarce resources or developing products that do not …
Benefits Available from Direct Marketing
In mass marketing, consumer remains obscure and the segment stands significant for being addressed to. However, it is quite otherwise …
Some Other Important Concepts of foreign Exchange Rates
Some Other Important Concepts of Exchange Rates In forex markets, we are mainly concerned with nominal exchange rates. However, for …
Structure of foreign exchange Market
Structure of Market The forex market is formed by Foreign Exchange Dealers Association and the Foreign Exchange: Brokers Association. One …
Foreign Exchange Rates
Foreign Exchange Rates The foreign exchange rates govern the rate at which one currency can be exchanged for another. An …