marketing managment – MODDING ZONE

Category: marketing managment

Meaning of Marketing Mix

For achieving success in the market, whatever combination of the various policies of sales is adopted or undertaken, is known as the ‘marketing mix’, In marketing mix are included the commodity or product, its …

Read more

Importance of Marketing

Marketing function is considered important on account of the following contribution: 1. Marketing concept enables the organisation to keep abreast of changes. An organisation practising the conceptkeeps feeling the pulse of the market through …

Read more

Marketing Philosophy

Marketing management represents marketing concept in action i.e. pre-planned demand management under customer-oriented marketing philosophy. Marketing management may be defined as the process of management of marketing programmes for accomplishing organisational goals and objectives. …

Read more

Read About Green Marketiing

Many of the firms are adopting the societal marketing concept of preserving scarce resources or developing products that do not harm the environment, thus practicing green marketing. Green marketing involves developing products & packages …

Read more

What is a VC Investment

What is a VC Investment The popular impression is that VC is synonymouswith the financing of technology-centric businesses or innovative and hitherto untried business ideas. In reality VC is a broader and much more …

Read more

Venture Capital

Venture Capital The term ‘venture capital’ represents financial investment in a highly risky project with the objective of earning a high rate of return. While the concept of venture capital is very old, the …

Read more

Source of short term finance

Term Finance The two segments of working capital viz. permanent portant and variable working capital are financed by the long term and short term sources of funds respectively. Long-term sources of finance have already …

Read more