Meaning of Marketing Mix
For achieving success in the market, whatever combination of the various policies of sales is adopted or undertaken, is known as the ‘marketing mix’, In marketing mix are included the commodity or product, its...
Category: marketing managment
Importance of Marketing
Marketing function is considered important on account of the following contribution: 1. Marketing concept enables the organisation to keep abreast of changes. An organisation practising the conceptkeeps feeling the pulse of the market through...
Marketing Philosophy
Marketing management represents marketing concept in action i.e. pre-planned demand management under customer-oriented marketing philosophy. Marketing management may be defined as the process of management of marketing programmes for accomplishing organisational goals and objectives....
Read About Green Marketiing
Many of the firms are adopting the societal marketing concept of preserving scarce resources or developing products that do not harm the environment, thus practicing green marketing. Green marketing involves developing products & packages...
Benefits Available from Direct Marketing
In mass marketing, consumer remains obscure and the segment stands significant for being addressed to. However, it is quite otherwise in case of direct marketing which deals with a particular individual developing a one-to-one...
What is a VC Investment
What is a VC Investment The popular impression is that VC is synonymouswith the financing of technology-centric businesses or innovative and hitherto untried business ideas. In reality VC is a broader and much more...
Venture Capital
Venture Capital The term ‘venture capital’ represents financial investment in a highly risky project with the objective of earning a high rate of return. While the concept of venture capital is very old, the...
Source of short term finance
Term Finance The two segments of working capital viz. permanent portant and variable working capital are financed by the long term and short term sources of funds respectively. Long-term sources of finance have already...
Industrial Reconstruction Bank of India
Industrial Reconstruction Bank of India The Government of India set up the Industrial Re-construction Corporation of India (IRCI) in April 1971 under the Indian Companies Act mainly to look after the special problems of...
Export Potential of Small-Scale Units
Export Potential ofSmall-Scale Units Given the weaknesses of small scale sector, one cannot conclude that small sector has no strong point which will help it emerge as a global player The small units are...