FINANCIAL
Prior to the incorporation of the company various memorandums are to be prepared. These are – Memorandum. of Association, Articles of Association and Prospectus. Among these memorandums, Memorandum of Association is most important. Memorandum...
Companies Ultra Vires Acts An Act for the companies was passed in the year 1862, according to which restrictions were applied to the alteration of objects and due to these restrictions only the principles...
A private company or a company without share capital can commence its business immediately after obtaining certificate of commencement of business. But a public company having share capital cannot commence any business (or exercise...
Company Promotor The person who makes preliminary plan to give a functioning form to the acquisition of requisite sources for establishing a company and gets that company a legal entity, that person is called...
For achieving success in the market, whatever combination of the various policies of sales is adopted or undertaken, is known as the ‘marketing mix’, In marketing mix are included the commodity or product, its...
Marketing function is considered important on account of the following contribution: 1. Marketing concept enables the organisation to keep abreast of changes. An organisation practising the conceptkeeps feeling the pulse of the market through...
Marketing management represents marketing concept in action i.e. pre-planned demand management under customer-oriented marketing philosophy. Marketing management may be defined as the process of management of marketing programmes for accomplishing organisational goals and objectives....
Steps to be taken in Insurance Management. This point should be made clear to the insurer be-cause occasionally policies are issued containing a wording that duty and profit are excluded from valuation. Where the...
Marketers are called upon to embark upon rapid economic development in India under deregulated and liberalised economic environment. The task ahead is to ensure that in all our economic and social processes, we take...
Many of the firms are adopting the societal marketing concept of preserving scarce resources or developing products that do not harm the environment, thus practicing green marketing. Green marketing involves developing products & packages...